The situation
Brand creation, the fractional CMO seat and go-to-market strategy for a science company that did not yet know how to take its science to market simply.
Proven science and a new AI step, told the way a paper tells it: no brand, no site, no named buyer, and one founder doing all of the selling.
A brand a buyer gets in one sentence, a clear answer to who buys, an offer with no rate card, and a sales process the founder did not carry alone.
Build the brand from the science, rank the buyers before the collateral, fence every unmeasured number, reposition around physical AI, build a sales team.
Two contracts closed since the seat began; a gold conference slot that became NVIDIA Inception; proposals out on the new system; a full-time salesperson hired.
Read on
The decision and the reasoning
Why we did it this way, told first.
ReadWhat we did and what it produced
The work, decision by decision, and the result.
ReadA slice of the project list
A few related projects.
ReadPrivate side
The full report, the source files on record, the timeline and every figure with its source. Password.
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